Alison McCants

A sector divided

road sign

by Alison McCants

Alison McCants, direct marketing manager of UK charity The Brooke, asks three revealing questions: How are fundraisers trained to work with agencies? How do we know how to get the most from an agency? And, how do we know when they’re not doing the job well enough? This is a great read that will get you thinking about how you manage your agency relationship.

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The next big thing in fundraising is closer than you think

by Alison McCants

If you’re wondering what the next big thing in fundraising then here are some thought-provoking words from Alison McCants.

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About the author

Alison McCants is a fundraiser with a passion for charities. Currently Alison is Direct Marketing Manager at The Brooke, a leading UK charity dedicated to improving the lives of working horses, donkeys and mules (all views are her own). She is a member of the Institute of Fundraising (IOF) in the UK and holds a Certificate in Fundraising Management MInstF(Cert) from the IOF.